Yes indeed, and that was the 'cheap' option for getting in early, the same headphones were £119 otherwise through kickstarter with a MSRP of £175. They go up to £400!
Reading through the comments a few 'locals' still have't got theirs, mine were shipped to my BN2 address and arrived last week. I was a 'super early backer' but I think the list Flare got from Kickstarter was in a random order, not in order of backers.
No harm in contacting them.