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Agreed. £20 is a tough sell for Rotherham any day of the week :) That said this is all highly speculative anyway. Albion haven't announced they're adopting this system (if they have - good to see a link ?) and they try all sorts of different methods throughout a season to attract casual fans...

The Derby "demand pricing" system doesn't allow for prices to drop below what STH's have paid.

Ta ac gull - good spot. Here's the Derby system explained... "Demand Pricing" via http://www.wearederby.com/ticket-office/demand-based-ticketing/ (my bold above) The prices "from" for next 5 Derby games are... Birmingham "From £22" (most tickets are in the £30 range though) Boro "From...

Do you have a link ? or a quote via http://www.seagullstickets.com/subscriptions ?