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Hmm. Yes, but as mentioned earlier what if they DON'T equally pro-rata the games on your ST and they say that a QPR is worth more than a Rotherham? Also, in either case, would you as a STH really be that upset if occasionally the one-off punters get a better deal? When the catering prices were...

I'd have thought that as well, but that raises two points. Firstly let's assume that the ST cost is evenly spread throughout the season and works out at say £20 a game. If that were to be the base price for one-off tickets it still might be too high to attract casual fans. Speaking as a casual...

... and further to my earlier answer I've just thought of a great money-spinner! If we DO have a good season then the club does the exact opposite of what you've suggested: They write to all the STHs and demand more money as the football is so much better than you thought it was going to be!

I'm guessing that's a hypothetical question to which we all know the answer. Basically it's a gamble isn't it? In the scenario you've mentioned yes, STHs could well suffer financially. On the other hand if we have a really great season with sell-out crowds (especially towards the end) then you...

... and then that whinging will be drowned out by STHs complaining that they paid a pro-rata £20 (or whatever) to watch Rotherham on a Tuesday night and single-ticket supporters are only going to have to pay £10 (or whatever).