By 2008 the club had appointed an agent - Bonhams I think - to find potential naming rights sponsors. They didn't get on very well and, independently of their efforts, Dick Knight got the chance to present a pitch to Peter Godfrey of American Express. It was very much a freelance effort on DK's...
Don't buy that at all. Anyone who thinks that Ian Hart has ever been a member of an Albion establishment must have been doing something else during the club's troubled years.