Same as in Victorian times. I remember half watching some historical doc and they were talking about front page news stories about feral youths and alcohol.
Being a kid it was all lois cords (of various colours), ellesse, farah, fred perry, lyle and scott, sergio tacchini etc. Potters, Vokins and there was one in churchill square by the back near Tesco that sold the lois cords. I read a magazine article "shopping at stuarts" the casuals port of...