But the best seats will always cost more and always have done. FWIW I too think it is a lotos money for a game against Milwall, but that is just the way it goes these days. At other events such as gigs theatre, opera etc, I am priced out of the best seats which are normally outrageously priced...
But they are not asking lots and lots of people to pay it. Just for that couple of blocks which are deemed to be the best in the house. Cheaper tickets are available.