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I think this is spot on. It is a football problem not a Brighton problem and we have an expensive, modern stadium which a) has to be paid for and b) means a better product at a justifiably higher price than say watching a match at say Yeovil. God knows how football realistically can bring prices...

I do think this is a genuine concern. Getting fans back in the habit of going to the Amex is the name of the game and I guess the proof will be attendances this season. If the club are selling out constantly then they've probably got it right but if not then they will have to review it. I do...