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Ok, perhaps I should replace "bad" with "unreasonable". If the stadium is close to filling every single game then they're priced correctly to match supply and demand. If they were £10 cheaper then the club would sell maybe 200 more per game, and then lose £10 of revenue on the other 2,000 seats...

I don't know what exactly he's done as compared to what someone else would have done in his place, I sort of just think he's probably a better person to be at the helm than most. Ticket prices really aren't that bad.