With slight trepidation of saying this, I really don't think the term 'craft' helps. Nearly all drinkers that I know are aligned with me in their thinking, that it is a somewhat vulgar and trendy Americanised term jumped upon by marketing types to make their product appeal to a younger, more...
Fair comment. But it is the word 'craft' that does you no favours. I'm all for inventiveness in ale. But don't use a trend following term, favoured by companies like Starbucks etc, to describe good beer. It smacks of desperation.
does anyone else get really wound up at this 'craft' b*llocks. Beer is not crafted for ****s sake, it's brewed. Get you heads put of your americanised arses and get back to being British!
And relax.