I also think that now the club keep their business much more private(especially Gus) he has less to write about so is forced to dredge the internet for nothing stories.
I personally dont have a problem with the ticket prices for the Sunderland game but then again I dont have any children, I live fairly locally and for my age earn decent money.
If I had a couple of kids who want new shirts, tickets and food and drink at the stadium, my view might be slightly...